What should you send when a prospect says "send me more info"?
Send a short reply in the same thread, the same day if you can: five lines and one question. Before you write it, take the person out of your sequence so an automated follow-up doesn't land on top of your answer.
Snov.io and Klenty both stop a sequence on reply by default, but check your own tool. Snov.io's reply tracking page says it checks your inbox for replies about every 15 minutes and stops the sequence for people who reply by default, a setting you can switch off per campaign. Klenty's help page says it stops a cadence automatically when the prospect replies. If you send by hand from a spreadsheet, nothing stops it but you.
In one March 2022 Indie Hackers thread on a founder's cold email process, a commenter put the rule plainly: once someone has replied, take them out of any automated emails, because they have chosen to talk to a person. The founder who wrote the post said they aimed for a 4% positive reply rate. At that rate, a list of 200 people, the size the post starts with, gives you eight positive replies. If, say, three of them are "send me more info", how you answer those three decides what happens to more than a third of that list's interest.
Is "send me more info" a brush-off?
Sometimes. On a cold call it usually is: Gong Labs' study of more than 300 million cold calls (July 2024, updated May 2026) lists "send me some information" among dismissive objections, the knee-jerk group it says makes up 49.5% of all objections. By email it is less clear-cut. The person read your message and chose to write back, which a brush-off doesn't need.
It also depends on what you asked. Gong's 2020 analysis of 304,174 emails found that a call to action asking about interest, rather than for a meeting, performed best in cold emails. If your email ended "Want me to send a short breakdown?", "send me more info" is a yes to your own question. Read the reply before you decide which it is:
| What the reply looks like | What it probably means | What to send |
|---|---|---|
| "Sure, send it" to your interest question | A real yes | The thing you offered, plus one question |
| A specific question ("does it work with HubSpot?") | Active interest | The answer first, then one question |
| "Send me more info" with no context | Polite, unsure, or screening | Five lines and a question that sorts them |
| "Send it to my colleague [name]" | Delegation; maybe interest | A short note to both, naming the earlier exchange |
| Said at the start of a cold call | Usually a way off the phone | A two-line email; don't expect much |
What goes in the reply?
Five lines, one link and one question. The goal is a reply that takes them under a minute to read and gives them one easy thing to answer.
- What it does for someone like them. One sentence about the result, in their terms.
- One piece of proof. A customer, a number or an example. If you're new, use proof you made yourself; our guide to cold outreach without case studies shows how.
- One link. A two-minute video, a one-page summary or a page on your site. Not a 20-page deck.
- Price, if you can share it. A range or a starting point stops them having to ask.
- One question about their situation. This is what turns information into a conversation.
Template:
"Happy to. Short version: we help [type of company] [result] without [usual cost or pain]. [Customer or example] used it to [specific outcome]. Here's a two-minute walkthrough: [link]. Plans start at [price]. So I can point you at the right part: is [problem A] or [problem B] the bigger issue for you right now?"
Keep it in the original thread. Gmail's help page on conversations says a conversation breaks off into a new one when the subject line changes. A new subject makes them hunt for the context you just gave them.
What should you not send?
Don't send everything you have. The Indie Hackers commenter mentioned above, who said to take repliers out of automation, also warned against going for the kill in the next email: move one step at a time.
| Avoid | Why | Send instead |
|---|---|---|
| Your full sales deck | Built for a call you haven't had yet | A two-minute video or one page |
| Three attachments | Extra work to open and judge | One link, in the body |
| A brochure with no question | Ends the exchange | The same content plus one question |
| "Here's my calendar" and nothing else | Asks for time before they've seen anything | Information first; times after they answer |
| A new email with a new subject | Breaks the thread | A reply in the same conversation |
Some prospects really do want to research alone first. Our summary of Gartner's 2026 B2B buyer survey covers how far buyers prefer to work without a rep, and what they want from one when they do talk.
Three more replies for common situations
We wrote these for this guide; no measured reply rates sit behind them. Adjust the brackets.
1. They asked a specific question. "Yes, it [answer in one line]. Here's a one-minute clip of exactly that: [link]. Are you looking at this for [team or use] or more widely?"
2. They passed you to a colleague. "Hi [colleague], [boss] asked me to send you some detail on [topic] after we talked about [problem they named]. The short version is [one line]. To make it useful, what would you want to see covered: [option A], [option B] or something else?" This follows the advice in a 2020 r/sales thread where a rep's CMO contact delegated to a team member who asked for more information: commenters suggested naming the earlier conversations, asking what the colleague wants included, and offering to walk them through it.
3. They said it to end a cold call. "Thanks for taking my call. As promised, the two-line version: [what you do] for [type of company]. If [problem] is on your list this quarter, reply with a yes and I'll send the detail." Answers on a Quora thread about this cold call moment include one calling the request a classic brush-off and another saying to have an email ready to send at once. This template does both: it's ready, and it asks for a yes before you send more.
For a wider set of follow-up wording, see our follow-up email templates.
How do you turn the answer into a call?
Once they answer your question, propose two specific times. Gong's 2020 email analysis found that asking about interest works best in cold emails, and that in emails sent during an active deal, an ask with a named day and time works best. Gong says meetings booked with that ask go from 15% at the cold email stage to 37% at the deal stage, without saying what the percentages are a share of. A prospect who asked for information isn't in a deal yet, so applying that finding here is our inference.
A "send me more info" reply sits between those two stages. So the order is: send the information and one question; when they answer, offer times.
"That makes sense. [One line responding to what they said.] It's probably quicker to show you on your own setup than to write it out. Would Tuesday at 11 or Thursday at 3 work for 20 minutes? If neither does, here's my calendar: [link]."
Our guide to turning cold replies into booked meetings covers how fast to answer and how to make booking one click.
What if they go quiet after you send it?
Send one short nudge two or three working days later that points to one thing in what you sent, then one final note a week after that. Then stop.
Nudge: "Did the walkthrough answer it? The part most [role]s ask about is [feature] at 1:20. Happy to send a version for [their tool] if that's easier."
Final note: "I'll stop here so I'm not cluttering your inbox. If [problem] comes back up, reply to this and I'll pick it up."
Not every rep thinks this is worth the effort. In a 2021 r/sales thread about the reply "I'll reach out if I require more info", one commenter said they usually cut those prospects loose. That's one person's habit, and they sold RVs, but it's a fair reminder to spend your time on the replies that answered your question. Our guide to following up with a prospect who went silent covers the longer gap.
If you'd rather not track this by hand, Siela's AI SDR keeps its email follow-ups in the same thread. With the book-a-demo goal, it shares your booking link once someone is ready, and follow-ups stop when the person books, says yes, says no or asks to stop.
Frequently asked questions
Should I attach a PDF when a prospect asks for more info?
Usually a link works better than an attachment. One link to a short video, a one-page summary or a page on your site is quicker to open than a file, and it keeps the email short enough to read on a phone. If they ask for a document for internal sharing, send it, but still end with one question about their situation.
How quickly should I reply to a send me more info email?
The same working day if you can. The person has just shown interest, and a fast, short answer in the same thread keeps the context fresh. Stop any automated sequence first so a scheduled follow-up does not arrive on top of your reply. Snov.io, for example, says it checks for replies about every 15 minutes.
Is send me more info the same as a positive reply?
Count it as a reply that needs sorting. If it answers your own interest question, treat it as positive. If it arrives with no context, it may be polite interest or a screen. Your reply's one question sorts the two: people who answer it are interested, while people who never do were probably being polite.
Should I include pricing in my reply?
If you can share a starting price or a range, include it: if price is what they wanted to know, it saves a round trip. If pricing depends on scope, say what it depends on in one line, such as number of users or volume, and ask the question that would let you quote.
What if they say send me more info on LinkedIn?
Use the same structure in a shorter form: two lines on what it does for them, one link and one question, sent as a reply in the same conversation. Keep it under about 60 words and leave detail for the link.
Sources
- Gong Labs: We found the top objections across 300M cold calls (31 Jul 2024, updated 27 May 2026)
- Gong: This surprising cold email CTA will help you book a lot more meetings (27 May 2020, updated 6 Mar 2026)
- Snov.io: How to use reply tracking in campaigns (3 Aug 2023, updated 20 Oct 2026)
- Klenty: How do I stop follow-ups after the prospect replies? (checked 24 Oct 2026)
- Gmail Help: Group emails into conversations (checked 24 Oct 2026)
- Indie Hackers: My end-to-end cold email process for B2B (27 Mar 2022)
- r/sales: CMO delegated down to a person who says send more info (6 Feb 2020)
- r/sales: "I'll reach out if I require more info or clarification" email objection handling (30 Aug 2021)
- Quora: How should I respond to prospects who ask to be emailed information on a cold call? (checked 24 Oct 2026)