Social Media
Your LinkedIn and X, run in your voice.
Two agents keep your social going: LinkedIn Presence runs your LinkedIn and X Growth runs your X. They post, comment, reply, connect and handle DMs from your own accounts, at the pace you set, and report every action. You choose whether each post waits for you or goes out on its own.
Three posts a week about what we learn from customers, and reply to comments on my posts.
Wednesday's post is ready: a customer story about cutting onboarding time. I also liked and commented on four posts from people you follow. Your setting is show me every post first.
Publish Wednesday's LinkedIn post
What the Social Media agents do
An AI social media manager plans what to post, writes it in your voice, publishes it at the right time and handles the engagement around it. In Siela, LinkedIn Presence does this for LinkedIn and X Growth for X, working in your own accounts.
- Posts on a steady cadence. Set posts per day or per week, the formats you like (lessons learned, customer stories, industry takes, behind the scenes, how-to lists) and your tone.
- Engages where it counts. It finds relevant posts and people on your topics, then likes, comments or replies. On X it can also repost and follow.
- Grows your network. LinkedIn Presence can send up to 5, 10 or 20 connection requests a day to the people you care about; X Growth reaches a number of relevant new people each day.
- Handles DMs your way. Ask me before replying, reply on my behalf, or never handle DMs. It can also follow up with people who haven't replied after three, five or seven days.
- Takes instructions in plain words. "Don't post about fundraising today" or "focus on agency founders this week" is honoured until it expires, without rewriting your setup.
You choose how much it does on its own
Two settings decide it, for each account:
- Publishing: "show me every post first", or "post without asking".
- Likes, comments and connections: "show me first", "do it without asking", or "never engage".
Whichever you pick, every post, comment, reply and DM is written by Siela's writer and checked by a second AI reviewer before it can go out, and every action is reported in your chat with the agent. If it is unsure about a reply, it does what you told it: ask you, skip it, or use its judgement.
From your own accounts
Both agents work in your own browser, in the Siela desktop app, at a human pace. There is no API to set up and Siela never asks for your password. If LinkedIn or X shows a sign-in or a security check, the agent stops and asks you to finish it. Before engaging with anyone, it checks what it has already done, so nobody gets the same like, reply or DM twice.
Social that turns into pipeline: the people who comment and reply are often the warmest leads you have. The AI SDR can track keywords and competitors on LinkedIn and X, so people engaging with them become leads too.
How it works
Tell it what you post about
Topics, tone, formats and the hours you're usually active.
Set the pace
Posts per day or week, interactions per day, and connection requests on LinkedIn.
Choose what waits for you
Show me every post first, or post without asking. The same for engagement.
It runs and reports
Posts, comments, replies and DMs, with every action reported in chat.
How it compares
| Siela Social Media | Social schedulers e.g. Buffer, Hootsuite | LinkedIn content tools e.g. Taplio | |
|---|---|---|---|
| Writes the posts in your voice | Yes | Some add AI drafting | Yes |
| LinkedIn and X | Both | Both, plus other networks | LinkedIn; some cross-post to X |
| Comments, replies and DMs | Yes, the way you set it | Inbox for you to answer | Some engagement help |
| Turns engagement into leads | Yes, with the AI SDR and the built-in CRM | No | Contact lists on some |
| Posts wait for you | Your choice, per account | You publish | You approve or schedule |
Based on each vendor's public website, October 2026. Categories describe typical products in each group; individual tools vary.
Works with the other agents
AI SDR
Finds people with a fresh reason to buy, starts the conversation on LinkedIn, X and email, and follows up.
SEO Blog Writer
Researches the keyword and what already ranks, outlines, and drafts the post in your voice.
Competitor Watch
Every Monday: what each competitor launched, priced, hired or posted, and what it means for you.
Questions
Can AI manage my social media?
Yes, for planning, writing, publishing and engagement. Siela's LinkedIn Presence and X Growth agents do this in your voice from your own accounts, and you choose whether each post waits for you or goes out on its own.
Will it post without asking me?
Only if you choose "post without asking". With "show me every post first", each post waits for your approval. Likes, comments and connections have the same choice, plus "never engage".
Which platforms does it cover?
LinkedIn and X. It does not post to Instagram, TikTok or Facebook.
How often does it post?
As often as you set: posts per day, or two, three or five a week on LinkedIn, in the hours you're usually active.
Does it need my password or an API key?
No. It works in your own browser in the Siela desktop app, where you sign in yourself. If a site shows a security check, it stops and asks you to finish it.
Hand over the growth work.
Paste your website, check the setup and press start. You set the limits; the agents do the rest.