Shipped
Shipped {feature} today. Took {time}. The hardest part wasn't the code, it was deciding what to cut.
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32 X posts, replies and DMs for founders.
Templates for the three things that grow a B2B account on X: short posts from your real work, replies that add something, and a friendly DM once someone has engaged. Every post is under 280 characters.
32 templatesUnder 280 charactersUpdated October 2026
The short answer
Founders grow on X by posting short, specific updates from their own work and, even more, by replying usefully to the people their buyers follow. Good X posts make one point with a real detail; good replies add a number, an example or a question. Move to a DM only after someone has engaged with you publicly.
- One point per post. If it needs two points, make it two posts or a thread.
- Real details beat advice. A number, a decision, a mistake from this week.
- Replies do the heavy lifting. Fifteen minutes of good replies a day grows a new account faster than posting alone.
- No link-dropping in replies. Add value in the reply; let people find you from your profile.
- DM only after engagement. Cold DMs on X are poorly received.
The 32 templates
Replace everything in {braces}. Use them as they are, or as a starting point in your own voice.
Building in public
A number
{Metric} this month: {number}. Last month: {number}. The one thing we changed: {change}.
Cut it
We cut {feature} this week. {Number} customers used it. Keeping it was costing us {cost}.
Week in one line
This week at {company}: {one-line summary}. Next week: {one-line plan}.
Lessons and opinions
The lesson
{Time} of {doing X} taught me one thing: {lesson}.
Disagree with advice
Most advice about {topic} is written for big teams. For a team of {number}, {different approach} works better.
What I'd tell myself
If I started {company} again, I'd {do this} on day one.
Underrated
Underrated {topic} habit: {habit}. Costs nothing, saves {benefit}.
Customers and proof
Pattern
Every {customer type} we talk to has the same problem: {problem}.
Before and after
{Customer type} before: {before}. After: {after}. The change: {change}.
Quote
A customer said this week: "{short quote}". Best feedback we've had all year.
Small win
Small win today: a {customer type} {result} using {feature}. These are the days that make it worth it.
Questions that start conversations
How do you
{Role}s: how do you handle {task} right now? Trying to see if anyone's found a better way than {current way}.
This or that
{Option A} or {option B} for a team under {number}? Genuinely curious.
Worst advice
What's the worst {topic} advice you've had? Mine: {advice}.
Thread openers
How we did it
How we {achieved result} in {time}, with no {usual resource}. A short thread:
Lessons list
{Number} things I learned {doing X} this year. Some are obvious in hindsight:
Teardown
A teardown of how {company} {does thing}, and what a small team can borrow from it:
Replies that add something
Add a data point
We saw the same with {customer type}: {specific result}. Did you find {related question}?
Add an example
Good point. A concrete example from our side: {example}.
Add a nuance
Agree, with one exception: {exception}. In that case {what works}.
Ask a real question
How did you decide {decision}? We're facing the same choice.
Share what worked
We tried this. What made the difference was {detail}, not {obvious thing}.
Respectful disagreement
I see it differently: {view}. Mostly because {reason}. Curious if you've seen that.
Replies to your own mentions
Thank and continue
Thanks, {name}. Which part was most useful? Thinking about writing more on it.
Answer a question
Good question. Short answer: {answer}. Longer one: {detail}.
Customer shout-out
Means a lot, {name}. Glad {result} is working for the {team} team.
Correction
Fair catch, {name}. I got {detail} wrong; it's actually {correction}.
DMs after someone engages
After a good exchange
Hi {name}, enjoyed our back-and-forth on {topic}. How are you handling {related problem} at {company}?
Offer something useful
Hi {name}, you asked about {topic}. Here's the {resource} we use: {link}. Hope it helps.
Suggest a call
Hi {name}, sounds like we're working on similar problems. Worth a 20-minute call to compare notes?
Move to email
Hi {name}, easier to share details by email. What's the best address? Happy to send {thing} over.
Growing an account, not just posting
Templates help with the writing; growth comes from the routine around them. Our guide on how to grow on X as a B2B founder has a 30-day plan, and LinkedIn vs X for B2B shows how to run both from the same ideas.
Or let Siela run your X
Siela AI's AI social media manager posts on X in your voice, finds relevant posts and people on your topics, and replies, reposts and follows the way you set it up. Choose whether posts wait for you.
You
You 9:41
Grow my X without it sounding like a bot.
X Growth 9:41
Today's post is drafted and I found three mentions worth a reply.
X Growth needs your approval
Post to X
PostThree things we cut from the roadmap
Replies3 mentions worth answering
WhenToday, 10:00
Questions
What should a founder post on X?
Short, specific updates from real work: what you shipped, a number, a lesson, a customer pattern or an opinion with a reason. One point per post.
How long can an X post be?
Standard X accounts can post up to 280 characters; Premium subscribers can post longer. Every template here fits in 280.
How do I get more replies on X?
Ask real questions your audience can answer, and reply to other people's posts with something that adds a number, an example or a nuance.
Should I send cold DMs on X?
Generally no. DMs work best after a public exchange or two. Reply first, then DM when the conversation is already going.
Can Siela run my X account?
Yes. X Growth posts in your voice, likes, replies, reposts and follows on your topics, and handles DMs the way you set. You choose whether posts and engagement wait for you or go out on their own.
Keep your X going every day.
Siela's X Growth agent writes the daily posts and replies in your voice, at the pace you set.