All agents

Competitor Watch

Know what competitors changed, every Monday.

Competitor Watch researches every competitor you name each week and sends you one briefing: what they launched, priced, hired or posted, with links, and one line on what it means for you. It remembers what it told you, so each week shows only what changed.

Every MondayLaunches, pricing, hiring, content, fundingOnly what changed
Siela · NorthwindExample
You
You 9:41

Watch Acme and Globex. I care most about pricing and launches.

Competitor Watch 9:41

Your first briefing is below. From next week, I'll send one every Monday morning with only what changed.

Competitor WatchMonday briefing

Acme raised its starter price

What changedStarter plan up from $49 to $59
AlsoNew integrations page, hiring two AEs
So what for usOur price gap is a selling point this month

What Competitor Watch does

AI competitor analysis means an agent tracks your competitors for you and tells you what changed and why it matters, instead of you checking their sites by hand. Competitor Watch does this every week and remembers what it already reported.

  • You choose what matters. Name your competitors and pick what to track: launches, pricing, hiring, content and social, or funding.
  • It researches each one. The past week's news and changes on the open web, with links to the source.
  • It checks whether a change matters. Backlink growth, who else ranks for their search terms, whether AI assistants recommend them, and the ads they are running.
  • One briefing, every Monday. A section per competitor with two to four points and links, and one line on what it means for you.
  • Only what's new. It remembers each fact, so next week's briefing shows only what changed.

Between briefings, ask it directly: "Did anyone change pricing?" or "What did our competitors do this week?"

Use it with the other agents

A competitor's pricing change is a reason to post, a blog topic and a sales angle. Give SEO Blog Writer the comparison post, turn the takeaway into a post with Social Media, and add the competitor to the AI SDR's tracking so people engaging with them on LinkedIn and X become leads.

How it works

  1. Name your competitors

    One per line, as many as you want to watch.

  2. Pick what to track

    Launches, pricing, hiring, content and social, funding.

  3. Get the first briefing now

    Then one every Monday morning.

  4. Ask in between

    Any question about a competitor, any day.

How it compares

Competitor WatchGoogle AlertsDoing it by hand
Covers launches, pricing, hiring and contentYes, the ones you pickMentions onlyIf you remember to look
Says what it means for youOne line per competitorNoYes, if you have time
Search, AI and ad visibilityBacklinks, rankings, AI recommendations and adsNoSeparate tools
Shows only what changedYes, it remembersNoNo

Based on each vendor's public website, October 2026. Categories describe typical products in each group; individual tools vary.

Questions

How often does Competitor Watch report?

Every Monday morning, plus a first briefing as soon as you set it up. You can ask it about any competitor in between.

What can it track?

Launches, pricing, hiring, content and social, and funding: you choose which matter. It also checks backlink growth, who ranks for their search terms, whether AI assistants recommend them, and their ads.

How many competitors can I watch?

As many as you list in setup, one per line. Each gets its own section in the briefing.

Does it repeat the same news every week?

No. It remembers what it reported, so each briefing shows only what changed.

Hand over the growth work.

Paste your website, check the setup and press start. You set the limits; the agents do the rest.