18 B2B cold email templates that sound like a person.

Subject{problem} at {company}

Hi {first name}, Most {role}s at {type of company} tell us {problem} eats {time or money} every week, usually because {cause}. We help teams like {customer} fix that by {how, in one line}. They went from {before} to {after}. Is this on your list this quarter? {your name}

Subject{metric} question

Hi {first name}, Quick question: how many hours a week does your team spend on {task}? For {customer}, it was about {number}. We took most of that off their plate in {timeframe}. Worth comparing notes? {your name}

Subject{outcome} for {company}

Hi {first name}, {customer} used to {painful before}. Now {better after}, and {result}. I think {company} has the same setup. Would it be useful if I sent over how they did it? {your name}

Subjectcongrats on {role}

Hi {first name}, Congratulations on the move to {company}. New {role}s often inherit {common problem} in their first 90 days. We've helped {number} teams sort that out quickly. Happy to share the checklist they used, no strings. Want it? {your name}

Subjectyour {role} hire

Hi {first name}, Saw you're hiring a {role}. Usually that means {work} is piling up. While you hire, {product} can take on {task} so the new person starts with a clean slate. Open to a quick look? {your name}

Subject{launch or round}

Hi {first name}, Congratulations on {launch or round}. The next few months usually mean {growth problem}. We help {type of company} handle that without adding headcount. {customer} did it in {timeframe}. Worth a short call? {your name}

Subjecthow {customer} does {task}

Hi {first name}, {customer} is a lot like {company}: {similarity}. They were stuck on {problem}. They now {result}, using {product}. Should I send the two-minute version of how? {your name}

Subject{industry} teams and {topic}

Hi {first name}, We work with {number} {industry} teams. The common thread: {pattern}. The ones that fixed it {what they did}. Curious if that matches what you see at {company}. {your name}

Subjectquick question

Hi {first name}, Who at {company} looks after {area}? I have an idea about {problem} that might save them {benefit}. Thanks, {your name}

Subject{topic}?

Hi {first name}, Is {problem} something {company} is working on this year? A yes or no is plenty. {your name}

Subject{resource} for {company}

Hi {first name}, We put together {resource} on {topic} from {source of insight}. Thought it might help with {their goal}. Here it is: {link}. No pitch attached. {your name}

Subjectan idea for {company}

Hi {first name}, Looked at {their page or process}. One idea: {specific suggestion}. Teams that did this saw {result}. Happy to explain more if useful. {your name}

Subjectfollowing up from LinkedIn

Hi {first name}, Thanks for connecting on LinkedIn. Moving here as it's easier to share details. You mentioned {topic}. Here's how {customer} handled it: {one line}. Worth a 20-minute chat? {your name}

Subjectyour comment on {topic}

Hi {first name}, Saw your comment on {post}. You're right that {their point}. We built {product} for exactly that. Would a short demo with your real data be useful? {your name}

Subjectfellow {city} business

Hi {first name}, We're also based in {city} and work with {type of local business} on {problem}. Happy to meet for a coffee or a 15-minute call, whichever is easier. {your name}

Subject{niche} and {problem}

Hi {first name}, {niche} teams have a problem most software ignores: {specific problem}. We built {product} around it. {customer} uses it to {result}. Worth a look? {your name}

Subjectright person?

Hi {first name}, I may have the wrong person. If {area} sits with someone else at {company}, could you point me to them? Thanks either way, {your name}

Subjectclosing the loop

Hi {first name}, I haven't heard back, so I'll assume {problem} isn't a priority right now. I won't keep emailing. If that changes, just reply to this and I'll pick it up. {your name}