Problem and company
Helping {customer type} stop {problem} | Founder, {company}
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40 LinkedIn headlines that say who you help.
Your headline follows you into every comment, request and search result. These say who you help and how, in plain words, for the roles that sell and grow small businesses.
40 headlinesUnder 220 charactersUpdated October 2026
The short answer
A strong LinkedIn headline says who you help, with what, and ideally the result, in plain words: 'Helping agency owners stop chasing invoices | Founder, Northwind'. Lead with the part that matters to the reader, since search results and comments may only show the start. LinkedIn allows up to 220 characters, but clear beats long.
- Who you help, then how. The reader should recognise themselves in the first few words.
- Plain words over titles. 'Helping clinics fill their calendars' beats 'Visionary Growth Ninja'.
- Front-load it. Comments and search results may cut the headline short.
- One proof point, if you have it. A number, a notable customer or a credential.
- Keep it current. Update it when your offer changes; it's the most-read line on your profile.
The 40 headlines
Replace everything in {braces}. Use them as they are, or as a starting point in your own voice.
Founders
Outcome
Founder, {company} · We help {customer type} {outcome} in {timeframe}
Building in public
Building {company} in public · {what it does} for {customer type}
Proof
Founder, {company} · {Result} for {number}+ {customer type}s
Simple
Founder of {company}. {What it does}, for {customer type}.
Mission
Making {task} effortless for {customer type} · Founder, {company}
SDRs and BDRs
Who you help
Helping {customer type} {outcome} | {Role} at {company}
Conversation
Starting conversations with {customer type} about {problem} · {company}
Curious
{Role}, {company} · Curious about how {customer type}s handle {task}
Plain
{Role} at {company}, working with {customer type} on {problem}
Account executives and sales leaders
Partner
Helping {customer type} {outcome} | Account Executive, {company}
Leader
Head of Sales, {company} · Building a team that {approach}
Industry
{Industry} sales at {company} · {Outcome} for {customer type}
Result
Sales leader · {Result} at {previous company} · Now {current role}
Agency owners
Niche
{Service} for {niche} · Founder, {agency}
Outcome
We help {niche} {outcome} | Owner, {agency}
Proof
{Service} agency for {niche} · {Number}+ clients · {agency}
Method
{Agency}: {service} for {niche}, without {common pain}
Plain
Running {agency}, a {service} agency for {niche}
Consultants and freelancers
Specialist
{Specialty} consultant for {customer type} · {Outcome}
Former role
Former {role} at {company}, now helping {customer type} with {problem}
Fractional
Fractional {role} for {stage} startups · {Specialty}
Freelance
Freelance {skill} for {customer type} · {Proof point}
Result
I help {customer type} {outcome} · {Number} projects · {Specialty}
Marketers
B2B
B2B marketing for {customer type} · {Channel} and {channel}
Content
Writing about {topic} for {audience} · {Role} at {company}
Growth
Growth at {company} · Turning {channel} into pipeline
Demand gen
Demand generation for {industry} · {Result}
Founder-led
Helping founders turn LinkedIn into customers · {Service}
Customer success and account management
Outcome
Helping {company} customers get to {outcome} faster
Partnership
Customer Success, {company} · Your partner for {area}
Plain
{Role} at {company}, looking after {customer type}
Recruiters and talent
Niche
Recruiting {role}s for {industry} startups · {Agency or company}
Candidate-friendly
Helping {role}s find {kind of company} · {Specialty}
In-house
Talent at {company} · Hiring {roles} who {quality}
Operations and RevOps
RevOps
RevOps for {stage} teams · Clean pipelines, honest forecasts
Operations
Operations at {company} · Making {process} run without heroics
Systems
Building the systems behind {company}'s {team}
Technical founders
Product
Building {product} · {What it does} for {customer type}
Engineer turned founder
Engineer turned founder · {Company}: {what it does}
After the headline
A clear headline makes every connection request and comment work harder. Pair it with the LinkedIn hook examples and post templates, and see LinkedIn personal branding for founders for the weekly routine.
A clear headline, then a steady LinkedIn
Siela AI's AI social media manager keeps your LinkedIn going once the profile is right: posts in your voice at the pace you set and replies to comments on them.
You
You 9:41
Give me three headline options for my LinkedIn profile.
Siela 9:41
Here are three, each starting with who you help. It's a draft; nothing on your profile has changed.
SielaBrief
Draft · LinkedIn headline
Option 1Helping agency owners stop chasing invoices | Founder, Northwind
Option 2Founder, Northwind · Invoicing that chases itself
Option 3Building Northwind · Paid on time, for agencies
Questions
What should I put in my LinkedIn headline?
Who you help, with what, and ideally a result or proof point, in plain words. Your job title can come after that.
How long can a LinkedIn headline be?
LinkedIn allows up to 220 characters. Lead with the most important words, because comments and search results may show only the start.
Should my LinkedIn headline be my job title?
Not only your title. A title says what you are; a good headline says who you help and how, which is what a buyer or contact wants to know.
Should founders include their company name?
Yes, usually after the line about who you help, so people can connect you with the company.
How often should I update my LinkedIn headline?
Whenever your offer, customers or role change, and at least once or twice a year to keep it current.
The headline is step one.
Siela drafts your posts, schedules them and replies to comments, so people who check your headline find a profile that's alive.