What is Jasmin Alić's comment-first strategy?
Spend most of your LinkedIn time in other people's comment sections, publish less often than you write, and send DMs only to warm prospects. Jasmin Alić, a LinkedIn coach and copywriter based in Bosnia and Herzegovina, summed it up in a 14 October 2026 post as a strategy that hasn't changed in five years. Alić's public profile showed 382K followers when we checked on 20 October 2026, and Alić's website says the account was at 0 followers in 2021.
The three core habits in that post:
- Write every day, publish less. Alić writes daily and never publishes daily.
- Comment most. Alić spends the most time commenting in the feed.
- DM warm only. In Alić's words: "I only send DMs to warm prospects, never cold."
The same post adds a profile that shows one clear offer, staying positive, and supporting newcomers.
The 90% figure comes from a 13 October 2026 post. For people who are on LinkedIn to meet new people, Alić's advice is: "So hang out in the comments. Make it 90% of your activity!" For people looking for prospects, the advice is to optimise your profile and combine strategic comments with warm DM outreach. The context matters: in that post Alić reports impressions down 14% in 30 days and a post locked after 10 minutes, and the point is to spend time on what you can control. A 6 October 2026 post, written on crossing 380,000 followers, makes the same case: comments and DMs don't depend on the algorithm.
How does Alić write a comment?
Add something of your own and write for everyone reading the thread. In a 15 January 2024 post listing 17 commenting habits, Alić rules out generic praise and says to comment for everyone reading the post, not only its author. Other habits on that list:
- A list of accounts. Find 20 to 30 creators in your niche and 10 in an adjacent one. Comment early on their posts if you can, though Alić says that isn't a must.
- Prospects in the threads. Read through the comment sections on those posts, find your ideal customers there, and leave 3 to 4 replies to their comments.
- Time on your own posts. Stay for 60 to 90 minutes after posting, and leave a few pinned comments of your own with questions and bonus points.
- Tone. Never write anything negative, and let every comment reflect your brand.
Alić says these habits brought 100 to 1,000 followers a day and a fully booked 2023. Those are Alić's own figures for one account.
For what goes inside a comment, a 13 December 2022 post lists seven approaches, including an honest opinion on the post, your own point of view, advice you wish you'd had sooner, a bullet-point summary of a long post, and reasons when you disagree. A 30 May 2023 post adds a speed habit: pick one comment style for the day, such as pros and cons or three benefits plus a summary, and keep it for every comment.
On your own posts, Alić's 6 February 2024 guide to pinned comments says to wait about 10 minutes, then leave 3 to 7 comments of your own one by one, because being first to comment on your own post could affect reach, in Alić's view.
Why does Alić write hooks as one-liners?
Because the preview is short. In an 8 January 2025 post, Alić says LinkedIn's preview of a post is three lines long, blank lines included, and recommends writing every hook as a single line and making sure the first three lines say enough. Alić reports a 20% drop in reach and engagement when the hook runs longer than one line, from Alić's own data, and presents the advice as the result of more than 5,000 LinkedIn posts.
The video with that post gives the mechanics. A hook that wraps onto two lines, followed by a blank line, fills the preview, so the second sentence never shows. A one-line hook leaves room for a second sentence that gives the reader more reason to click.
We'd apply the same idea to comments: put the point in the first sentence, and the example or question after it. That is our suggestion; Alić's hook post is about posts. In the pinned-comments guide, Alić likes to write the first line of a pinned comment in capitals, for visual emphasis. For one-line openers to adapt, see our 60 LinkedIn hook examples.
What does LinkedIn's 2026 update mean for comments?
Comment volume has to come from you. On 20 May 2026, LinkedIn said its systems will recognise and take action on comments members create and post at scale using automation tools, with little or no human involvement, and on responses that simply restate the original post. The same announcement says it's fine to use AI to help you write, but your posts and comments need to represent your voice and your perspective. LinkedIn's help page on automated activity, checked on 20 October 2026, says it doesn't allow third-party software or browser extensions that automate activity on LinkedIn's website.
Nothing in Alić's method needs automation. The 2024 list is built on comments that add something, and the 13 October 2026 post tells people building a personal brand to write better content, with no AI. In our view, a comment strategy at Alić's volume, which a May 2023 post puts at more than 100 comments a day, only holds up if a person writes each one.
How does Alić's routine compare with Welsh's and Acosta's?
The numbers differ, but each routine puts real time into comments on other people's posts, and Alić and Acosta also stay in the comments on their own posts.
| Creator | Comment habit, as described | Source and date |
|---|---|---|
| Jasmin Alić | Comments as 90% of activity for people there to meet others; 20 to 30 creators in your niche plus 10 adjacent; 60 to 90 minutes on your own posts | LinkedIn posts, 15 Jan 2024 and 13 Oct 2026 |
| Lara Acosta | Posts at 12:30 UK time, replies in the post's own comments for the next hour, then two to three hours on other people's content when there's time | Creator Science podcast, 4 Feb 2025 |
| Justin Welsh | A thoughtful comment on five to ten posts in your niche every day, using CEA: compliment the post, expand on one point with your own insight, ask a thought-provoking question | Saturday essay, 20 Jul 2024 |
Welsh's essay adds a detail that matters for founders: keep your profile tagline short enough to be read under each comment, so people can see what you do. In our view, Welsh's five to ten a day is the easiest starting point for someone with a company to run.
Example: a comment-first week for a B2B founder
The examples below are ours, written for a fictional founder of an accounts-payable tool that sells to finance teams at 50 to 200-person companies. The time budget is our suggestion.
| Day | Comments | Own post | Messages |
|---|---|---|---|
| Monday | 20 minutes, 6 to 8 comments on finance leaders' posts | None | Reply to anyone who answered your comments |
| Tuesday | 20 minutes | Post, then 30 minutes in its comments | None |
| Wednesday | 20 minutes | None | DM people who fit and have replied to you |
| Thursday | 20 minutes | Post, then 30 minutes in its comments | None |
| Friday | 20 minutes | None | Connection requests that mention the thread |
The Alić posts we read don't define a warm prospect. Our working rule: someone who fits your ideal customer and has replied to you, commented on your post or swapped messages in a thread in the last two weeks. For more comment structures, see our 30 LinkedIn comment templates.
Start a comment-first routine this week
A list, a daily block and a weekly DM pass. The steps are our adaptation of Alić's habits for a founder's calendar.
Build your list
Pick 20 to 30 creators in your niche, plus 10 from an adjacent niche, as Alić suggests; favour the ones your buyers follow. Add the buyers who post themselves.
Shorten your headline
Make sure what you do fits in the part of your tagline that shows under a comment, as Welsh advises.
Comment every weekday
Five to ten comments, each written by you, with the point in the first sentence and a question or example after it.
Stay on your own posts
Alić stays 60 to 90 minutes. Block at least 30 and reply to every comment.
DM only warm prospects
Once a week, list who replied to you. Message the ones who fit, and mention the thread.
Count conversations
Track replies from ideal customers, DMs answered and calls booked. Impressions move for reasons you don't control: Alić reported a 14% fall in 30 days in the 13 October post.
Siela's Social Media agents can also comment, with a setting for each account: "show me first", "do it without asking" or "never engage". For the method in this post, choose "never engage" and write your comments yourself, or "show me first" to see each draft before it goes out. A review step doesn't change LinkedIn's rule on third-party automation tools; our post on whether LinkedIn automation is safe covers that risk.
Frequently asked questions
How much of your LinkedIn time should go on comments?
Jasmin Alić's answer, in a 13 October 2026 post, is 90% of your activity if you are on LinkedIn to meet new people. For finding prospects, Alić pairs strategic comments with an optimised profile and warm DMs. Justin Welsh's lighter version, from a July 2024 essay, is a thoughtful comment on five to ten posts in your niche every day.
How many accounts should you comment on regularly?
In a January 2024 list of commenting habits, Jasmin Alić suggests finding 20 to 30 creators in your own niche and 10 in an adjacent niche, commenting early on their posts where possible, and reading through their comment sections to find ideal customers, then leaving 3 to 4 replies to those customers' comments.
What is a warm DM on LinkedIn?
Jasmin Alić sends DMs only to warm prospects, never cold, and advises warm DM outreach for finding prospects, but the posts we read don't define warm. Our working rule: someone who fits your ideal customer and has replied to you, commented on your post or swapped messages with you in a thread in the last two weeks. Anyone else gets a thoughtful comment first.
When should you add pinned comments to your own LinkedIn post?
Jasmin Alić's February 2024 guide says to wait about 10 minutes after posting, when some comments have arrived, then add 3 to 7 comments of your own one by one. Alić's reason is that being first to comment on your own post could affect reach. Suggested uses include bonus points, questions for readers and sources.
What is the CEA comment formula?
CEA is a three-part structure for LinkedIn comments that Justin Welsh recommends in a July 2024 essay: compliment the post, expand on one point with your own insight, and ask a thought-provoking question to get a reply. Welsh suggests doing it on five to ten posts in your niche every day, with comments good enough to stand as posts.
Sources
- Jasmin Alić: My LinkedIn strategy hasn't changed in 5 years (LinkedIn post) (published 14 Oct 2026)
- Jasmin Alić: LinkedIn has its ups and downs with reach (LinkedIn post) (published 13 Oct 2026)
- Jasmin Alić: I just crossed 380,000 LinkedIn followers (LinkedIn post) (published 6 Oct 2026)
- Jasmin Alić: My commenting strategy was featured by LinkedIn (LinkedIn post, 17 commenting habits) (published 15 Jan 2024)
- Jasmin Alić: Want to get noticed on LinkedIn? Improve your comments (LinkedIn post) (published 13 Dec 2022)
- Jasmin Alić: How I write 100+ comments every day (LinkedIn post) (published 30 May 2023)
- Jasmin Alić: This is how I get 100+ extra comments on every post (LinkedIn post, pinned comments guide) (published 6 Feb 2024)
- Jasmin Alić: LinkedIn is literally telling you how to write posts (LinkedIn post) (published 8 Jan 2025)
- Jasmin Alić: LinkedIn profile (checked 20 Oct 2026)
- Jasmin Alić: Hey Jay website (checked 20 Oct 2026)
- Laura Lorenzetti, LinkedIn: Keeping conversations real on LinkedIn (published 20 May 2026)
- LinkedIn Help: Automated activity on LinkedIn (checked 20 Oct 2026)
- Justin Welsh: 4 unconventional tactics to skyrocket LinkedIn growth (published 20 Jul 2024)
- Creator Science podcast, episode 241: Lara Acosta (published 4 Feb 2025)
- Siela: 60 LinkedIn hook examples (checked 20 Oct 2026)
- Siela: 30 LinkedIn comment templates (checked 20 Oct 2026)