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Battle Card Writer · Marketing

A competitor launches. Sales gets the answer.

Researches a competitor announcement and writes a one-page counter-positioning card for sales.

Marketing
Siela · NorthwindExample
You
You 9:41

Globex just announced usage pricing. Write the card.

Battle Card Writer 9:41

Read the announcement and drafted a one-page card for sales: what changed, where you win, what to say.

Battle Card WriterDraft

Battle card · Globex

Their moveUsage-based pricing
Where you winA predictable monthly cost
Say thisAsk what last month cost them

Without it, and with it

Without Battle Card Writer

  • ×Sales improvise when the launch lands
  • ×Positioning rewritten from scratch each time
  • ×Reps hear about it from the prospect

With Battle Card Writer

  • ✓Researches the announcement for you
  • ✓A one-page counter-positioning card
  • ✓Starts the moment you ask

Hand over the first job.

Answer two to six questions about how you work and it starts.